Getting a job is like many good things in life, you get out what you put in. The more applications you make the greater your chances of finding the job you want.
Imagine you’re an employer, you have a hundred CVs on your desk and from them you have to choose just a handful to interview further. What are you looking for? How do you decide? As the applicant, your aim is to clearly show that you are the right person for the job, so your CV should demonstrate that you have:
Personalisation to the role you are applying for and to an addressee is very important. By doing this your job application, covering letter or email will feel as if you’ve taken the time to construct your application, and recruiters are more inclined to respond out of professional courtesy. Employers obviously don’t like spam and speculative job applications that have not been personalised.
Keep your job application covering letter or email cover short and to the point, and specifically target it towards the role or industry that you’re applying for. Where possible address it to the person specifically hiring, and within the text include relevant information that will make a potential employer want to read your CV. A short line at the end of the covering letter to the effect of you appreciating a reply whether or not your application appears to be suitable never does any harm. Finally, keep a note of all your applications so if you choose to follow them up or are contacted by the employer, you have access to the information as it is too easy to lose track if you are applying for lots of jobs.