Senior Marketing & Brand Communications Specialist
Location: West Lancashire (commutable across North West)
Target Role: Marketing Manager / Head of Marketing / Brand Development Lead
Salary Expectation: £59,000
This candidate is a dynamic marketing communications professional with over 30 years of proven success driving brand growth, rebranding strategies, and business development across multiple sectors including manufacturing, FMCG, construction, and professional services. Currently working as a Marketing Manager, he is renowned for delivering transformative brand strategies that enhance market share, boost profitability, and elevate B2B and B2C customer engagement.
Key Achievements
• Strategic Rebranding Expertise: Successfully rebranded multiple product lines, creating a compelling B2B/B2C narrative and retail presence that drove measurable growth.
• Business Turnaround Success: Transformed underperforming businesses into profitable enterprises, including doubling UK turnover for a multinational company and scaling a bakery brand from £900k to £10m turnover.
• High-Impact Marketing Campaigns: Delivered integrated campaigns across digital marketing, print media, exhibitions, and lead generation, consistently achieving ROI and supporting significant annual sales increases.
• Leadership & Project Management: Experienced in managing multi-disciplinary teams, agencies, and large marketing budgets; skilled at leading projects from concept to completion on time and within budget.
Core Skills
• Strategic Brand Management & Marketing Communications
• B2B & B2C Lead Generation & Business Development
• Digital & Social Media Marketing, SEO & Website Management
• Event Planning, Exhibitions & Sales Support Materials
• Graphic Design (Adobe Suite), Content Creation & Copywriting
• Budget Planning, Stakeholder Management & Team Leadership
Career Highlights
• Led a complete rebrand of key product lines, delivering compelling brand narratives and strong retail positioning.
• Modernised the brand of a leading professional membership organisation, increasing renewals from 25% to 68% in 12 months and significantly boosting social media presence.
• Doubled UK turnover for a global manufacturer through structured marketing strategy and international brand alignment initiatives.
• Scaled a bakery start-up to become Europe’s largest speciality bread manufacturer, achieving £10m turnover.
Education & Credentials
• BA (Hons) Business Studies with Marketing Specialism
• Chartered Institute of Marketing (CIM) Diploma
• Proficient in Adobe Creative Suite, WordPress, Mailchimp & CRM Platforms
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This candidate is seeking a senior marketing opportunity within a proactive, growth-focused organisation where he can leverage his extensive experience in brand development, digital marketing, and strategic communications to deliver measurable results.
Contact Consultant:
Dave Hayes – Perfect Recruitment
📧 dave@perfect-recruitment.co.uk | ☎ 01257 264264
30852721
