Director of Sales – Lancashire / Northwest | Hybrid

Experienced Director of Sales, commercial sales leader with a strong track record of driving revenue growth across the hospitality, hotel, conference and events sectors.

An award-winning Director of Sales and hospitality commercial specialist, this candidate brings extensive experience across hotels, conferences, events, weddings, accommodation and corporate markets. Currently operating at Director of Sales level within a luxury hospitality environment, she combines strategic commercial leadership with a hands-on approach to business development, key account management and team performance.

She has previously held responsibility for the commercial performance of a 100+-bedroom hotel and conference venue, including management in excess of a million Meetings & Events budget. Her experience includes consistently exceeding sales and revenue targets, improving enquiry conversion, developing sales strategies and identifying new commercial opportunities.

Earlier in her career, she managed a team of five sales professionals and secured significant conference and events business, including £200,000+ in high-value public-sector conference business. She has experience across MICE, corporate, weddings, leisure and accommodation sales, with strong capability in contract negotiation, forecasting, pace reporting and key account development.

Key Strengths
• Director-level commercial and sales leadership
• Million pound Meetings & Events budget responsibility
• £200k+ conference and events business secured
• New business development and corporate account management
• MICE, conference, wedding, leisure and accommodation sales
• Revenue forecasting, budget management and pace reporting
• Contract negotiation and strategic account development
• Sales team leadership, coaching and performance management
• Events for up to 400 guests
• Strong CRM and hospitality systems experience including Salesforce, Delphi, Opera and Guestline
• First-Class BA (Hons) degree
• Award-winning hospitality sales professional

Ideal Opportunity
She would be particularly well suited to Director of Sales, Head of Sales, Commercial Manager, Hotel Sales Director, Business Development Manager, MICE Sales Manager or Events Sales Director positions.
An excellent fit for hotels, hospitality groups, conference and events venues, leisure businesses and other service-led organisations looking for an experienced commercial leader who can combine strategic sales management with relationship-led business development.

Location: Lancashire / Northwest
Working Preference: Hybrid / flexible
Level: Senior Management / Director
Sectors: Hospitality | Hotels | Events | Leisure | MICE | Corporate Sales
Status: Open to new opportunities
Reference: 31890939