🔎 Candidate Spotlight: Strategic Sales & Specification Leader – Building Products & Construction
💼 Position Sought: Sales Director / National Business Development Manager / Head of Specification
💰 Salary Expectation: £60,000+
📍 Location: North West (open to UK-wide travel)
🧭 Availability: Immediately available for a long-term position
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With over 20 years of award-winning sales leadership, this highly experienced professional has built a career delivering exceptional results in construction, façade systems, cladding, roofing, and architectural product specification. A natural relationship builder with a reputation for winning specifications and delivering technical value across a range of market sectors, this candidate is an ideal fit for any company looking to expand nationally or deepen their specification pipeline.
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✅ Key Skills & Industry Expertise:
• Full-cycle specification sales
• CPD development & delivery (in-person and virtual)
• NBS specification writing
• National account management
• Relationship management with Tier 1 contractors, developers & architects
• Façade systems, roofing, cladding, membranes, structural decks
• Business development in interiors, external envelope, and retrofit markets
• Strategic team leadership and sales mentoring
• Project pipeline development & CRM optimisation
• Trade show and industry event representation
• Extensive network in construction and architectural sectors
• Route-to-market strategy (main contractors, installers, merchants, designers)
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🏆 Career Highlights:
• Currently leading national business development for a UK-wide metal roofing and cladding specialist, including solar PV integration (BIPV).
• Headed UK sales for an artisan interior surface specialist—winning specifications with major hotel groups, fit-out contractors, and education institutions.
• Held National Sales Manager roles for several façade and roofing systems suppliers, consistently surpassing targets and growing territory value.
• Successfully launched CPD programmes and drove specification growth with Tier 1 architects and clients across the UK.
• Played a pivotal role in helping companies achieve key compliance accreditations (Constructionline Gold, CHAS Advanced).
• Developed total solution offerings, enabling upselling and multi-product bundling across major construction projects.
• Led internal and external sales teams, mentoring junior sales professionals and improving performance KPIs across regions.
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🧱 Industry Sectors Covered:
• Commercial construction (offices, education, leisure, industrial units)
• High-rise remediation
• Modular & prefabricated buildings
• Hospitality & heritage fit-outs
• Residential new build & social housing
• Retrofit / energy efficiency / BIPV
• Caravan and lightweight structures
• Builders merchants and specialist distribution
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💼 Notable Past Employers:
• Metal Solutions Ltd – National BDM (cladding, PV, spec sales)
• Bell Building Projects – Main Contractor BDM (England/Wales)
• Applicart Ltd – Head of Sales (artisan interiors)
• Preformed Panels – National Sales Manager (cladding, decking)
• Omnis Exteriors, Hambleside Danelaw, Roofco, Kingspan, Firestone, Alumasc, SIKA, SIG
• Extensive experience with both manufacturers and contractors
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📜 Qualifications & Training
• Sales & Performance Coaching Diploma – University of Northumbria
• Fellow of the Institute of Roofing
• Trained in CPD delivery, specification writing, and performance mentoring
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🔍 Summary
This candidate is a versatile, strategic, and commercially astute sales leader with unmatched knowledge of construction product specification and a strong reputation across the UK building products sector. Whether growing market share, driving specification adoption, or developing high-performing sales teams, they bring proven expertise and an unrivalled contact base.
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📩 For access to the full CV or to discuss how this candidate could support your business growth, contact Perfect Recruitment today.
Dave@perfect-recruitment.co.uk
01257264264

30773931